In Abaya Masterclass, we offer you an intensive one-day experience designed to fast-track your journey to success. You will gain practical insights, expert knowledge, and proven guidance that take you from idea to profit through focused and comprehensive modules.
In just one day, you will have everything you need to confidently and professionally enter the abaya design and business industry.
Program Modules
Design
Stages of abaya design
Abaya cuts and silhouettes
Design innovation techniques
Abaya sizing and measurements
Fabric selection
Sewing and finishing techniques
Identifying and avoiding common design flaws
Working with factories, tailors, and suppliers, including the difference between bulk production and per-piece production, with access to a curated database
Collection planning and product assortment
Business Setup
Project planning
Branding and visual identity
Packaging
Budget planning for an abaya business
Funding sources
Pricing strategies
Licensing and legal requirements
Marketing
Setting up social media accounts
Content ideas and strategies
Choosing sales channels, with access to recommended retail partners
Abaya product photography
Practical tips for launching and growing abaya brands
Key references for fashion designers
A complete checklist for launching a fashion business
What You Will Receive
A comprehensive directory of suppliers, factories, and printing vendors
Samples of abaya fabrics
Ready-made templates for abaya pattern sketching
Exclusive discounts from multiple partners
Course Trainers:
Mashael Al-Rasheed
Fashion marketing consultant for multiple brands and Fashion Marketing Manager for the brand 1886
Previously worked in fashion marketing with international brands under Al Hokair Group in the retail sector
Studied Fashion Marketing at the London College of Fashion LCF and Luxury Fashion Management at the Institut Français de la Mode IFM
Maha Al-Hudaibi
Fashion designer and Creative Director of By Maha since 2012
Holds a degree in Business Administration from King Saud University
Over 15 years of experience in fashion and retail
Co-founder and trainer at the Fashion Club
Certified mentor and consultant in the fashion sector by the General Authority for SMEs
Has contributed to the development of multiple fashion brands
Worked as a Fashion Buyer at Riyadh Dress Boutique for ready-to-wear evening gowns
Certified in Training of Trainers in Luxury Fashion Management from IFM
Holds a certification in Luxury Garment Quality Techniques from IFM
Graduate of the Fashion Leadership Program by the Fashion Commission
Message Support
Call Hala Yalla Support
