We intend to encourage widespread and regular participation in sports and athletic activities, working in partnership with the private sector to establish additional dedicated facilities and programmes. This will enable citizens and residents to engage in a wide variety of sports and leisure pursuits.

HRH Crown Prince Mohammed Bin Salman

HalaYalla is a Saudi born and built app that will be a part of our nation’s journey towards the goals of Vision 2030.

The app helps citizens and residents lead healthier, more active and more fulfilling lives. It does this by making finding and participating in social, entertainment and sporting activities all around the country as simple as a couple of taps of your phone.

What Can You Do With HalaYalla?

Available on both Apple’s iTunes store and Google’s Play Store, HalaYalla is a multi-purpose app platform that helps users solve common difficulties faced by people trying to organise an activity or looking for ones to join.

Typical activities found on the app include community sports, entertainment, events, games and classes. Additionally, a comprehensive booking feature allows you to easily book events, fields, tracks, trainers and even restaurants, directly through the app.

The Booking App for Fun Things to Do

Location based technology allows users to find any activity within a specific distance from them. Users can find things to do in real time as well as plan for activities based on convenience of access.

Filter search by event category or type, date, time, location and a whole lot more. You can now find exactly what you’re looking for, when and where you’re looking for it.

Organising Sports & Entertainment Activities / Events / Matches

Take the headache out of organising events and games with your friends by doing it through the app. Set the date, time and location for your activity within the app and share it directly with all your friends.

Don’t have enough people to join? Make your event public and get access to a whole database of users already on the app looking for something to do. Never have to cancel a friendly game of soccer or a meetup cooking class because you don’t have enough people to take part.

HY for Business

HY also helps businesses make the most of their events. With the chance to get their own dedicated branded app and website, businesses can sell tickets, memberships and merchandise; manage bookings and registration/check-ins; promote events and even monitor conversations happening about their brand.

Why Invest: Market Opportunity & Demographics

HalaYalla is about more than just building a business. We want to help build up our communities, our cities, our country. The founding mission of HalaYalla is for it to be a part of the people of Saudi Arabia’s everyday lives.

Nadeem Bakhsh, HalaYalla Co-Founder and CEO of UXBERT Labs

There’s no question about the scale of opportunity when it comes to HalaYalla. As it stands, the Saudi population spends on average $22 billion dollars in tourism and entertainment outside the country every year. As part of Saudi Vision 2030, the government aims to transform 25% of that spending into local travel and entertainment by partnering with private companies.

This government initiative is on the back of an ever growing need and thirst for entertainment activities and organised health and sporting events that a growing population is demanding.

While early adopters are going to be young tech-savvy individuals, the real opportunity of the app is that it caters to the needs of all demographics. Whether it’s a family looking for an activity over the weekend, the working professional looking for a football game to join after work or the teenager looking to find people with shared interests and hobbies to join in with, HalaYalla has the potential to be transformative to all levels of Saudi society and play a major part in achieving the entertainment and health goals of the population for Saudi Vision 2030.

Since it’s initial beta-launch, the app has grown from strength to strength with constant organic growth of the user base resulting in real world feedback to help improve the design and functionality of the app.

Where is HalaYalla headquartered?

The HalaYalla team currently operates out of the offices of UXBERT Labs in Riyadh, Saudi Arabia, home of the Kingdom’s first dedicated commercial Usability Lab.

With access to state-of-the-art usability engineering software and hardware and an even more state-of-the-art team, HalaYalla has had the benefit of being continuously stress tested with real users throughout its beta-launch lifecycle, helping to ensure a usable and intuitive design.

And with a team of in-house expert researchers, designers and developers, all of whom have experience working on large scale digital transformation projects, the app continues to be improved with new features and technology constantly being added and improved.

When was HalaYalla founded?

Some say that HalaYalla has been around since the dawn of time, a seed of an idea just waiting for the right group of individuals to come together and plant it. Others say that this is quite clearly nonsense, the company was founded in 2016 and that those who believe this ‘dawn of time’ theory should seek medical attention.

How can I get a copy of HalaYalla’s investor presentation?

You’ll need to compete in a set of three trials.

The first is the trial of the body. You must complete a series of life threatening obstacle courses that only the bravest (or foolish, depends on your perspective) have completed.

Second is the trial of the mind. You will go head to head with UXBERT’s brightest mind in a challenge of the wits in a game of Jenga.

Finally, there’s the trial of the soul. We’re not really sure what this trial is going to involve, but it felt like there should be three of these. We’ll keep you posted.

Alternatively, if you’re boring, (or, you know, a serious investor) you can just email us on [email protected] and we’ll send you one right over.

How do I invest in HalaYalla?

For more information on investing in HalaYalla please contact us directly on [email protected] or 00966534556600.

Does HalaYalla pay a cash dividend?

What’s a cash dividend? Do we have an option?

As you can see, while we’re on the ball when it comes to research, design and engineering, we could really use some help on the business/investor level of things. That’s where you come in!

The Team Behind the Scene

HalaYalla is a product of UXBERT Labs, Saudi Arabia’s 1st specialist UX & CX Research, Design & Development Consultancy.

UXBERT Labs is a Saudi born company with a heritage built on delivering high-end digital products and sustained by innovation. We’re a global services company that provides customers with access to products, insights and experiences that enrich lives and build business success.

Completely self-funded through corporate client projects, HalaYalla has had the benefit of being built using a scientific design thinking process that revolves around research of user behaviours, continuous iterative testing and design and an on-shore development team that allows for fast and continuous engineering and improvements using cutting edge mobile development technology.


Nadeem Bakhsh, Faheem Bakhsh, Farrukh Bandey & Yousef Shanti

Contact Us

For more information about investing in HalaYalla, contact us on the following:

IR email - [email protected]

IR phone - +966 534 55 6600